Design of a grocery bag of the Tyrolean food retailer "MPREIS" www.mpreis.at

“Gegenwart isst Genuß” – “Present is/eats pleasure”

In the framework of their sustainability concept, the Austrian supermarket chain “MPREIS” offers a series of reusable fair trade grocery bags with various designs in limited editions. The objective is to reduce waste by providing the costumers with an attractive alternative to plastic bags. This particular design is issued in winter of 2012.
The company logo, usually a white M in a red cube, discreetly appears in a geometrical object which visualizes the meaning of the saying: “Gegenwart isst Genuß” which is translated into English as “Present is/eats pleasure”.