2011
Die Liebensmittelei - Food for the Soul
Gift boxes for the Austrian food retailer “MPREIS”

Gifts Made Easy
The idea behind this project is a careful selection of groceries and delicacies packed into a theme box with unusual graphic design which transforms food into food for the soul – and makes a perfect gift for loved ones. The gift boxes address various themes and occasions and are produced in limited editions. The extravagant design and unusual style of communication create a strong contrast to conventional products of the kind. The regionally produced boxes are made of environmentally friendly cardboard without the use of plastics all in the name of sustainability. Customers are encouraged to fill empty boxes with their own gifts or (re)use them for otherwise or other purposes at home. The first series of three gift boxes features Austrian, Tyrolean and other organic products.

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