Content of the spot:

The movie shows three Tyrolean farmers and a shopper in a supermarket all-pushing a shopping cart. All of them are using their cart differently. The shopper is filling it with products in the supermarket, one farmer fills it with apples, one with produce and one with hay to feed his cows.

The spot has four scenes and ends with a textual massage. Each scene shows one person moving form left to right. The video camera always rests in one position. As soon as the actor moves out of the picture the next scene gets displayed and so on.

Translated text of the ending scenes:
"Where does our food come from?" and
"Decide sensible. Buy regional products."